From the Desk of the Chairman & CEO

Hello, my name is Tab Navidi. I am the Chairman and CEO of Upper Crust Bakery. The leading innovator, and pioneer in morning pastries, desserts, mini bites, and many other leading Bakery Items.

I have been in the Bakery Manufacturing Business for over 40 years. My passion originated with a small commissary Bakery producing high end Bakery goods for all consumers in a “Café” style, similar to a modern day Starbucks. As our name and quality grew, so did our organization and reputation.

Eventually, over the course of our blessed history, we developed into a Manufacturer that not only serviced patron’s daily needs, but the needs of their families, and more. Over the course of our history, a small commissary Bakery became a Giant in the National and International Baking community. From commissary, to full scale manufacturer, our journey began.

After quickly gaining momentum, and name brand recognition, the rest became history as we became the first Bakery suppliers in both Price Club (Now Costco) and Sam's Club.

I’ve always approached Bakery like Fashion. It continuously evolves with new ideas, fresh presentations and looks, and more important style and substance. I want your eating experience to be one of a kind, as if it were made from your favorite Boutique. Ironically, we refer to ourselves as a “Boutique Amongst Manufacturers”, not in size, but in style, flavor, presentation and taste.

I would like to personally welcome each and every one of you to online home, where you can experience everything we have to offer while keeping your imagination running wild. Stop, and take a look around. You might just see your next favorite Dessert!.

As I previously mentioned, we have worked many days, hours, weeks and years to become the Organization we are today. We thank you for your continued support and we look forward to hearing about all your wonderful experiences with our Desserts. Enjoy! And don’t forget that cup of coffee or tea!

Thank you.

Tab Navidi

Upper Crust Bakery USA